Newsletter signup form template
An email signup form for your newsletter that asks for an address and little else, says how often you write, records consent and turns away repeats.
First name (optional)
So the email can say hello properly.
What would you like to hear about? (optional)
Choose as many as you like
Consent
We only use your email for this newsletter and never sell it.
4 questions · under a minute · prefill from the link
- No sign-up to start
- Unlimited responses on Free
Print it as a PDF Word version
Change the questions in Word, then print.
What you get back
Every response lands in your results the moment it is sent. Turn on email notifications and each one arrives like this, and the same answers become a row in your spreadsheet.
From PulseFormCreator
Subject New response to Get the newsletter
- ruby.walsh@example.com
- First name (optional)
- Ruby
- What would you like to hear about? (optional)
- Events near me, Ways to help or get involved
- Consent
- Yes
| submitted_at | First name (optional) | What would you like to hear about? (optional) | Consent | What would you like to hear about? (optional): News and stories | |
|---|---|---|---|---|---|
| 23 Sep 2026 09:41 | ruby.walsh@example.com | Ruby | Events near me | Ways to help or get involved | Yes | 0 |
Export to CSV or Excel, or send responses to Google Sheets, Notion, Airtable, Slack or a webhook. All free.
What happens after someone submits
Keep your list here, or pass each subscriber to your email tool.
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Submitted
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Someone subscribes
They land in People with the tags you choose, such as “newsletter”.
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Straight away Pro
They get your welcome email, with a link to the latest issue.
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Your next issue is ready
Send it to your subscribers straight from People, up to 500 emails a month on Free.
What this form asks, and why
A promise and almost nothing else: what arrives, how often, and an email address. 4 of 10 forms say what the emails contain and only 2 of 10 forms say how often, yet those are the two things a reader decides on. A first name and topics are optional here.
The last column shows how often real newsletter signup forms ask for it.
| Question | Why it is there | Real forms |
|---|---|---|
| Email Required | 10 of 10 forms ask for it, and it is the only answer required besides consent. | 10 of 10 forms |
| First name (optional) | Optional. 6 of 10 forms ask for a name, most for first and last; a greeting needs only the first. | 6 of 10 forms |
| What would you like to hear about? (optional) | Optional topics let you send less to people who want less. 1 of 10 forms offers a choice: SecondBite’s six lists, from its Christmas Appeal to Events. | 1 of 10 forms |
| Consent Required | None of the 10 forms has a consent checkbox. Ours stays because it is saved with the time of signup, your record if anyone asks how they joined. | 0 of 10 forms |
What we left out
- Last name. Most forms that ask for a name want first and last, both required. Nobody needs a last name to read an email.
- Phone number. 1 of 10 forms asks for one, and requires it, to join an email list.
- A signup discount. 1 of 10 forms offers one. If you do, put the code on the thank-you screen rather than in a field.
What 10 real newsletter signup forms ask
How many include each field, from forms organizations use today. Part of the Form Field Index.
- Email address 10 of 10
- Name 6 of 10
- Says what the emails contain 4 of 10
- Says how often emails come 2 of 10
- Privacy notice 2 of 10
- A choice of lists or topics to receive 1 of 10
- A discount or reward for signing up 1 of 10
- Confirm-by-email notice 1 of 10
Read September 2026 · Australia 6, US 3, UK 1 · Sources
- City Harvest · food rescue charity, US
- Australian Conservation Foundation · environmental charity, Australia
- Foodbank Australia · food relief charity, Australia
- Orange Sky Australia · charity, Australia
- Gulf Coast Humane Society · animal shelter (nonprofit), US
- Surf Life Saving NSW · community organization, Australia
- SecondBite · food rescue charity, Australia
- Clearleft · design consultancy, UK
- Maeve Chocolate · chocolate maker and retailer, US
- Frank Body · skincare brand (online retailer), Australia
Make it yours
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Send signups to your email tool
Zapier, Make or a webhook adds each subscriber to Mailchimp, Klaviyo, Beehiiv or Kit and passes their topics along.
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See which page grows the list
Each signup records the page it was embedded on, plus utm_campaign from your links.
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Keep the frequency true
Sending weekly or monthly? Change “every two weeks” in both the description and the consent checkbox.
Good practice and the law
- UK
Marketing emails need specific consent, so the checkbox starts unchecked and names this newsletter only. ICO, electronic mail marketing
- US
CAN-SPAM needs a working opt-out in every message, honored within 10 business days. FTC, CAN-SPAM compliance guide
Questions about this template
What do the best signup forms promise?
Something a reader can picture. Clearleft promises a round-up of design links every two weeks, Surf Life Saving NSW monthly news, and Gulf Coast Humane Society adoptable pets, events and ways to help. SecondBite lets readers pick from six lists. Put your promise in the description, above the email box. To trade a prize for signups, run a giveaway entry form instead.
Does it send new subscribers a welcome email?
On Pro, the form sends one the moment they sign up. Otherwise, let your email tool send the welcome when Zapier adds them.
What happens if someone signs up twice?
The form turns the same email away with “That email is already on the list”, so your list keeps one row per address. For someone who unsubscribed and wants back in, point them to your email tool in that message, under Messages when the form is not open in Settings.
Can I take signups at a market stall or an event?
Open the link on a tablet, or print its QR code, with ?utm_campaign=spring-market added so those signups are counted apart. The duplicate check is by email, so one tablet can take a queue of people.
Can it pop up on my website?
Yes. The Popup embed can open after a delay or part way down the page, show only once, and hide once someone has signed up. Slider and Side tab sit at the edge of the page instead.
Which form do you need?
Not quite the job? One of these may fit, or browse all contact and feedback forms.
- website contact form
When people want to ask something and hear back, not subscribe.
- lead magnet form
When a signup is really a sales lead, or you are trading one guide for an email.
- mailing address form
When you are mailing something and need a postal address, not an email.
Start with the newsletter signup form template
Open it in the editor, say what your newsletter contains and embed it where readers finish your posts.
By Michael Hodge, founder of PulseFormCreator. Updated 23 Sep 2026.