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Lead generation form template

Capture and qualify inbound leads, keep the campaign source, and send hot leads straight to a booking link.

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  • Unlimited responses on Free
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Question 1 of 8

What is your name?*

What’s inside the lead generation form template

This lead generation form template captures and qualifies leads in about two minutes. It asks about team size, budget and timeline, and keeps the UTM source from your ad. Leads who want to start within three months and have budget finish on your booking link. Everyone else finishes on a link to your guide.

Change any question, theme or ending in the PulseFormCreator editor, then share it by link, QR code or embed. If this one does not fit, browse all form templates.

  • One question only appears when an earlier answer calls for it.
  • A logic rule skips ahead or ends early, based on the answers.
  • Scores every response automatically as people answer.
  • 2 thank-you screens, picked by the answers: “Let’s talk, …”, “Thanks, …”.
  • Hidden fields filled from the link: utm_source, utm_medium, utm_campaign, utm_content, gclid, referrer.
  1. 1 Short answer: What is your name?
  2. 2 Email: Your work email
  3. 3 Short answer: Company name
  4. 4 Multiple choice: How big is your team?
  5. 5 Multiple choice: What is your budget for this? (optional) (when needed)
  6. 6 Multiple choice: When do you want to start?
  7. 7 Long answer: What do you need help with, …?
  8. 8 Multiple choice: How did you hear about us? (optional)
  9. 9 Consent checkbox: Stay in touch (optional)

Why this template works

  • Two endings: leads with budget and a near start date book a call, and the rest get your guide.
  • Hidden fields store utm_source, utm_medium, utm_campaign, utm_content, gclid and the referrer with every lead.
  • Team size, budget and timeline answers add up to a lead score you can sort by.

Works with

Connect these after you publish, from the Connect tab.

  • Zapier Create contacts in HubSpot, Pipedrive or Salesforce (or use Make, n8n or a webhook)
  • Slack Alert sales about new leads
  • Google Sheets Keep a lead list
  • GA4 and Meta Pixel “Lead” event Pro
  • Partial responses (see drop-offs) Pro

Questions about this template

Can I send leads to my CRM?

Yes. Use a webhook, or Zapier, Make or n8n, to create contacts in HubSpot, Pipedrive, Salesforce and others. These are on the Free plan.

How do I track which ad a lead came from?

Add UTM parameters to your form link. The template stores utm_source, utm_medium, utm_campaign and gclid as hidden fields with each response.

Can I score leads automatically?

The template already does. Team size, budget and timeline answers carry points, and the total is saved as lead_score with each response. Change the points in the editor.

This form asks one question per screen, as Typeform does. The Typeform alternative page compares the two.

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