Wholesale order form template

Take repeat orders from stockists: SKUs by the case, the order value against your minimum, what to do with backorders, and where to ship and invoice.

19 questions · about 4 min · logic · prefill from the link · running total

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Store or company name (required)

Account number, if you have one

Buyer’s name (required)

Phone (required)

What you get back

Every response lands in your results the moment it is sent. Turn on email notifications and each one arrives like this, and the same answers become a row in your spreadsheet.

From PulseFormCreator

Subject New response to Wholesale order

Store or company name
Hillside Grocer
Account number, if you have one
W1042
Buyer’s name
Declan Murphy
Email
declan@example.com
Phone
+61355550148
HN-500 Raw honey 500 g, case of 12 – $78 a case
4

and 8 more answers

A sample email with made-up answers.
submitted_atStore or company nameAccount number, if you have oneBuyer’s nameEmailPhone
2026-09-22T09:41:00.000ZHillside GrocerW1042Declan Murphydeclan@example.com+61355550148

The first 6 of 26 columns. Export to CSV or Excel, or send each response to Google Sheets, Notion, Airtable, Slack or a webhook as it arrives, all on the free plan. The answers above are made up.

What this form asks, and why

Question Why it is there
Store or company name Required The account being ordered for.
Account number, if you have one Optional, so a new stockist can still order without one.
Buyer’s name Required The store’s buyer, who answers stock questions.
Email Required The order confirmation and ship date.
Phone Required For a quick “the small jar is short, swap to the large?”
HN-500 Raw honey 500 g, case of 12 – $78 a case Code, pack size and case price in one label, because buyers order from the line sheet.
HN-250 Raw honey 250 g, case of 24 – $96 a case Quantities are cases, so nobody orders seven jars from a case of twelve.
CM-375 Creamed honey 375 g, case of 12 – $84 a case Each line feeds the order value.
GB-6 Mini jar gift box, case of 8 – $120 a case The order value is added up after this line and shown below it.
Other items from our line sheet (code and number of cases) Codes from a long line sheet.
If something is out of stock Required Required, because stock that is not ready is normal in wholesale.
Your PO number Stores match your invoice to their purchase order.
Wanted ship date A wanted date, not a promise.
Ship-to address Required Where the cases go, often a store rather than head office.
Is the billing address the same? Required Only when “Account number, if you have one” is left blank A yes skips the billing address.
Billing address Required Only when “Account number, if you have one” is left blank and “Is the billing address the same?” is No For head office or accounts payable, when it is not the ship-to address.
Where should the invoice go? Only when “Account number, if you have one” is left blank For an accounts inbox, when the buyer does not pay the invoices.
How will you pay? Required Only when “Account number, if you have one” is left blank The method only. Anyone choosing terms without an account number sees a note about your credit application.
Delivery notes Dock hours, a receiving contact, labelling rules.

What we left out

  • How did you hear about us?. It belongs to opening the account, not to a repeat order.
  • Tax ID or resale licence number. It belongs to opening the account, with the certificate kept on file, not to every order.
  • Which carriers the address takes. Add it if you post small orders and send large ones by courier or pallet.

How the form changes as people answer

Most people see a shorter form. These questions and screens only appear when an answer calls for them.

  1. When “Account number, if you have one” is left blank

    shows “Is the billing address the same?”, “Where should the invoice go?”, “How will you pay?”

  2. When “Account number, if you have one” is left blank and “Is the billing address the same?” is No

    shows “Billing address”

  3. When “Account number, if you have one” is left blank and “How will you pay?” is On account, on our [30-day] terms

    shows “A note”

  4. When the total total is 249 or less and “Other items from our line sheet (code and number of cases)” is left blank

    shows the “Your order is under our minimum” ending

  5. When “Account number, if you have one” is left blank

    shows the “Thanks, …. Your first order is in.” ending

  6. As people answer

    adds up Order value (A$ ex GST)

  7. At the end

    shows one of 3 thank-you screens: “Order received from …”, “Thanks, …. Your first order is in.”, “Your order is under our minimum”

Make it yours

  1. Give each stockist their own link

    Add ?account=W1042 to a stockist’s link and their account number is filled in, so they skip billing and payment.

  2. Set your minimum

    Change the number in the “Order minimum” rule and in the intro. Orders under it end on a screen that says so.

  3. Keep a pick list

    Connect Google Sheets. Each SKU is its own question, so each gets its own column, ready for packing.

Good practice and the law

  • UK

    If no payment date is agreed, a business payment is late 30 days after the buyer gets the invoice or the goods, whichever is later. GOV.UK, late commercial payments

  • US

    In California, a seller who takes a valid resale certificate in good faith owes no sales tax on that sale. Keep certificates with the account. CDTFA, Publication 103

Questions about this template

Can stockists pay on the form?

No. PulseFormCreator does not take payments. The form works out the order value, and you invoice on the account’s terms or charge the card you already hold.

Can a stockist order items that are not on the form?

Yes. They write codes and cases under “Other items”. An order with written-in items goes through even under the minimum, for you to price.

What do new stockists see?

Without an account number they fill in billing and payment, and finish on a screen saying you check new accounts before the first order ships.

Are the prices with or without GST?

Without. The intro and thank-you screen both say so, and you add GST on the invoice.

Which form do you need?

The wholesale order form is one of the order forms. If it is not quite the job, one of these may be.

Start with the wholesale order form template

Open it in the editor, put in your SKUs, case prices and minimum, and send each stockist their link.

Updated 22 September 2026.