Website design questionnaire template
A web design client questionnaire for the brief you quote from: what the site must do, its pages, sites the client likes, competitors, brand files and budget.
1.What do you need?
About you
2.Your name
3.Email
4.Phone
5.Business or organization name
6.Current website (if you have one)
28 questions · about 8 min · logic · file upload · prefill from the link
- No sign-up to start
- Unlimited responses on Free
Print it as a PDF Word version
Change the questions in Word, then print.
What you get back
Every response lands in your results the moment it is sent. Turn on email notifications and each one arrives like this, and the same answers become a row in your spreadsheet.
From PulseFormCreator
Subject New response to Website project brief
- What do you need?
- A redesign of my current site
- Your name
- Priya Raman
- priya@example.com
- Phone
- +15035550142
- Business or organization name
- Northgate Physical Therapy
- Current website (if you have one)
- northgatept.example.com
and 15 more answers
| submitted_at | What do you need? | Your name | Phone | Business or organization name | |
|---|---|---|---|---|---|
| 22 Sep 2026 09:41 | A redesign of my current site | Priya Raman | priya@example.com | +15035550142 | Northgate Physical Therapy |
Export to CSV or Excel, or send responses to Google Sheets, Notion, Airtable, Slack or a webhook. All free.
What happens after someone submits
Set it up once in the Workflows tab, and every brief arrives ready to quote from.
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Submitted
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A brief comes in
You get it by email, with a PDF of the answers attached to work from.
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The client is ready to talk
The Book a time button on the thank-you screen books the kickoff call, with their name and email filled in.
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You have questions about the brief
Reply from their response in Results, and their answers come back into the same thread.
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They stop halfway Pro
On Pro, anyone who typed their email and stopped gets one reminder with a link back to their answers.
What this form asks, and why
The last column shows how often real website design questionnaires ask for it.
| Question | Why it is there | Real forms |
|---|---|---|
| What do you need? Required | Asked first. Shops get shop questions; redesigns, the current-site one. | 5 of 11 forms |
| Your name Required | For the proposal. | 10 of 11 forms |
| Email Required | Where the proposal goes. | 11 of 11 forms |
| Phone | Optional, for the follow-up call. | 9 of 11 forms |
| Business or organization name Required | The name on the proposal. | 9 of 11 forms |
| Current website (if you have one) | Filling it in opens the question on what to keep and fix. | 8 of 11 forms |
| What does your business do, and who is it for? Required | The business and its audience in one box. | 6 of 11 forms |
| What should the website achieve? Required | Up to three, so the home page has one job. | 9 of 11 forms |
| What do you like and dislike about your current site? Only when “Current website (if you have one)” is answered or “What do you need?” is “A redesign of my current site” | Shown for a redesign, or once a current site is given. | 5 of 11 forms |
| Which pages or features do you need? | Pages and features in one list: most of the scope. | 10 of 11 forms |
| Roughly how many products will you sell? Only when “What do you need?” is “An online shop” or “Which pages or features do you need?” includes “Shop and checkout” | Shown for shops. Drives the build time. | 6 of 11 forms |
| Which shop platform, if you have chosen one? Only when “What do you need?” is “An online shop” or “Which pages or features do you need?” includes “Shop and checkout” | Settles the platform before the quote. | 6 of 11 forms |
| Who will process payments? Only when “What do you need?” is “An online shop” or “Which pages or features do you need?” includes “Shop and checkout” | The provider’s name only, never account details. | 6 of 11 forms |
| How will customers get their orders? Only when “What do you need?” is “An online shop” or “Which pages or features do you need?” includes “Shop and checkout” | Shipping rules take time to set up. | 6 of 11 forms |
| Websites you like, and what you like about them | Several sites, with reasons. | 10 of 11 forms |
| Anything you do not want on your site? | Dislikes are often clearer than likes. | 7 of 11 forms |
| Competitors’ websites, and what you think of them | Their rivals’ sites show the market you design for, and what the client wants to beat. | 5 of 11 forms |
| What would customers type into Google to find you? | The customer’s own words for what the business sells: page names, headings and the first keywords to target. | 7 of 11 forms |
| Do you have a logo and brand colors? | A no means branding work before design. | 10 of 11 forms |
| Upload your logo or brand guide Only when “Do you have a logo and brand colors?” is Yes | Shown after a yes, so the files arrive with the brief. | 4 of 11 forms |
| Who will write the website text? | Decides whether copywriting goes in the quote. | 8 of 11 forms |
| Do you have photos for the site? | Stock photos or a shoot go in the quote too. | 7 of 11 forms |
| Rank what matters most for this project | A ranking forces a choice between look, speed and budget. | Our own recommendation |
| What is your budget (USD)? Required | Ranges, with “I need guidance”. | 7 of 11 forms |
| When do you need it live? | The launch date. | 8 of 11 forms |
| Who will approve the design? | Who signs off, named before round three. | 3 of 11 forms |
| Do you have a domain name and hosting? | Whether you buy the domain and set up hosting. | 10 of 11 forms |
| Will you need ongoing maintenance or hosting? | Puts a monthly care plan in the same proposal. | 8 of 11 forms |
What we left out
- Registrar and hosting passwords. Have the client add you as a user, or share access at launch.
- Fax, postal address and today’s date. A brief is emailed, not posted, and every response is dated.
- Audience age, income and education bands. They invite guesses. The business box asks who the site is for in the client’s own words.
What 11 real website design questionnaires ask
How many include each field, from forms organizations use today. Part of the Form Field Index.
- Email address 11 of 11
- Domain name and hosting 10 of 11
- Existing logo, colors or brand guide 10 of 11
- Features wanted 10 of 11
- Name 10 of 11
- Websites the client likes, and why 10 of 11
- Comments 9 of 11
- Organization or company 9 of 11
Read September 2026 · US 10, Canada 1 · Sources
- Marino Graphics + Design · web and graphic design agency, US
- ArtVersion · design agency, US
- MemberLeap · association website and membership platform (its own client onboarding), US
- Dandelion Web Design · web designer, Canada
- Global Reach Internet Productions · web design agency, US
- Once Interactive · web design agency, US
- Valon Consulting Group · web design and marketing firm, US
- Abaton Consulting · website design studio, US
- Farmer Girl Web Design · freelance web designer, US
- Jason Hunter Design · web design agency, US
- Hyle Creative · graphic and web design studio, US
How the form changes as people answer
Most people see a shorter form. These questions and screens only appear when an answer calls for them.
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When “Current website (if you have one)” is answered or “What do you need?” is “A redesign of my current site”
shows “What do you like and dislike about your current site?”
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When “What do you need?” is “An online shop” or “Which pages or features do you need?” includes “Shop and checkout”
shows “Roughly how many products will you sell?”, “Which shop platform, if you have chosen one?”, “Who will process payments?” and “How will customers get their orders?”
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When “Do you have a logo and brand colors?” is Yes
shows “Upload your logo or brand guide”
Make it yours
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Set the budget bands
The base form is in US dollars before tax; “United Kingdom” and “Australia” are in pounds and Australian dollars, tax included. Edit the ranges to your prices.
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Track where briefs come from
Add ?lead_source=instagram to the link in each place you share it, and the source is saved with every brief.
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Fit it to the work you take on
Doing apps or branding? Change the “What do you need?” answers and the pages list.
Good practice and the law
- Australia
Tell clients why you collect their answers and where your privacy policy is. The note at the end does this. OAIC, APP 5
- Everywhere
To manage a client’s Google Business Profile, have them add you as a user, so no password is shared. Google, Business Profile users
Questions about this template
When should I send a web design questionnaire?
After the first call and before the proposal, so the quote rests on their answers, not your guesses.
Can clients upload their logo and brand guide?
Yes, after a yes to “Do you have a logo and brand colors?”. SVG, PNG or PDF, up to 10 MB each on the free plan.
Does it work for an online shop?
Yes. Choose “An online shop” or check “Shop and checkout” for products, platform, payment provider and delivery.
What if the client does not know their budget?
“I need guidance” is an answer, and a useful one: show options at two or three sizes in the proposal.
Which form do you need?
Not quite the job? One of these may fit, or browse all intake forms.
- Agency client questionnaire
Earlier, to decide whether there is a project at all.
- Client testimonial form
For gathering client reviews to publish on the new site, with their permission.
- General inquiry form
For the first message from a visitor, before any brief.
Start with the website design questionnaire template
Open it in the editor, set your budget bands and add your booking link.
By Michael Hodge, founder of PulseFormCreator. Updated 22 Sep 2026.