Testimonial form template
Collect a testimonial you can publish: the quote in the customer’s own words, how they want their name shown, and a recorded permission to use it.
9 questions · about 2 min · logic · file upload · prefill from the link
- No sign-up to start
- Unlimited responses on Free
What would you tell someone thinking of working with us?
In your own words. A few sentences is plenty.
What did we do for you? (optional)
Your name
Never published. We use it to check the wording with you.
How should we show your name?
Your role and company, if you’d like them shown (optional)
A photo of you to show with it (optional)
A headshot works best. Up to 10 MB.
Click or drop a file here
images · up to 10 MB
Permission to publish
Editing
You can ask us to take your testimonial down at any time: [contact]. Privacy policy: [link].
What you get back
Every response lands in your results the moment it is sent. Turn on email notifications and each one arrives like this, and the same answers become a row in your spreadsheet.
From PulseFormCreator
Subject New response to Share a few words about working with us
- What would you tell someone thinking of working with us?
- Sam rebuilt our booking system in three weeks and kept us posted every Friday. Bookings no longer get lost between the phone and the diary.
- What did we do for you? (optional)
- A new online booking system
- Your name
- Priya Raman
- priya.raman@example.com
- How should we show your name?
- First name and last initial
- Your role and company, if you’d like them shown (optional)
- Owner, Harbourside Studio
and 2 more answers
| submitted_at | What would you tell someone thinking of working with us? | What did we do for you? (optional) | Your name | How should we show your name? | |
|---|---|---|---|---|---|
| 2026-09-22T09:41:00.000Z | Sam rebuilt our booking system in three weeks and kept us posted every Friday. Bookings no longer get lost between the phone and the diary. | A new online booking system | Priya Raman | priya.raman@example.com | First name and last initial |
The first 6 of 17 columns. Export to CSV or Excel, or send each response to Google Sheets, Notion, Airtable, Slack or a webhook as it arrives, all on the free plan. The answers above are made up.
What this form asks, and why
| Question | Why it is there |
|---|---|
| What would you tell someone thinking of working with us? Required | The quote itself. Asking what they would tell someone deciding gets a usable sentence rather than “great service”. |
| What did we do for you? (optional) | Optional context, so the quote is never shown beside work it was not about. |
| Your name Required | Kept even when it is not shown: your record of who said it. |
| Email Required | Never published. It lets you check a shortened version with the writer. |
| How should we show your name? Required | Four choices, from full name to none, so people who would refuse outright can still say yes. |
| Your role and company, if you’d like them shown (optional) Only when “How should we show your name?” is not Don’t show my name | Only asked when a name will be shown. A role and company give a business quote its weight. |
| A photo of you to show with it (optional) Only when “How should we show your name?” is not Don’t show my name | Optional, and only offered when the name is shown. |
| Permission to publish Required | Unticked and required: the permission itself, stored with the time it was given and naming where the quote may appear. |
| Editing | Separate from permission to publish, so you know whether you may shorten it at all. |
What we left out
- A star rating. Stars beside hand-picked quotes suggest an overall score your selection does not support.
- A reward for writing one. A reward has to be disclosed beside the quote and can never depend on praise (see the FTC note below), so the form offers none.
How the form changes as people answer
Most people see a shorter form. These questions and screens only appear when an answer calls for them.
-
When “How should we show your name?” is not Don’t show my name
shows “Your role and company, if you’d like them shown (optional)”, “A photo of you to show with it (optional)”
Make it yours
-
Name yourself in the permission
Replace [Business name] and the places you publish in the permission tick, and the take-down [contact] in the note below it. The permission covers only what it names.
-
Know which job it is about
Send each client a link with ?job=Kitchen renovation. The hidden job field saves it with their quote.
-
Keep quotes and permissions together
Connect → Google Sheets or Notion adds each testimonial with its display choice and the time permission was given.
Good practice and the law
This is general information, not legal advice. Rules differ by country and state, so check anything important where you operate.
- UK
Marketing must not use a testimonial without permission, and you must hold evidence that it is genuine, with a way to contact the person. ASA, testimonials and endorsements
- UK
Do not edit a testimonial, or take it out of context, in a way that misleads. ASA, testimonials and endorsements
- US
An endorsement has to reflect the honest experience and opinion of the person giving it. FTC, Endorsement Guides
- US
An incentive for a review must not depend on it being positive, and the review should disclose it. FTC, soliciting and paying for online reviews
Questions about this template
Can I edit a testimonial before I publish it?
Only if they ticked the editing box, and then only to shorten it or fix spelling. Send them the shortened version first: the thank-you screen can promise that.
Can customers give a testimonial without their name on it?
Yes. “Don’t show my name” publishes the quote without one, while you keep the name and email privately as evidence it is genuine.
Is this the same as a testimonial release form?
It records permission to publish a written quote. For video, photos in advertising or a paid endorsement, use a signed release as well.
What if someone asks for their testimonial to be removed?
Take it down from wherever you published it. Permission can be withdrawn, and the note at the end of the form says who to ask.
Which form do you need?
The testimonial form is one of the contact, feedback & lead forms. If it is not quite the job, one of these may be.
- Customer feedback form template
When you want private feedback to improve, not a quote to publish.
- Photo release form template
When you need permission to use a person’s image rather than their words.
- Anonymous feedback form template
When the feedback must never carry a name at all.
Start with the testimonial form template
Open it in the editor, put your business name in the permission and send the link after your next finished job.
Updated 22 September 2026.