Testimonial form template
Collect a customer or client testimonial you can publish: their own words, how they want their name shown, and a recorded permission to use it.
What would you tell someone thinking of working with us?
In your own words. A few sentences is plenty.
What changed for you? (optional)
Before and after, in a sentence or two.
What did we do for you? (optional)
Your name
Never published. We use it to check the wording with you.
How should we show your name?
Your role and company, if you’d like them shown (optional)
A photo of you to show with it (optional)
A headshot works best. Up to 10 MB.
Click or drop a file here
images · up to 10 MB
A short video, if you’d like to record one (optional)
MP4 or MOV, up to 10 MB, so keep it short.
Click or drop a file here
video · up to 10 MB
Permission to publish
Editing
You can ask us to take your testimonial down at any time, just by replying to any email from us.
11 questions · about 2 min · logic · file upload · prefill from the link
- No sign-up to start
- Unlimited responses on Free
Print it as a PDF Word version
Change the questions in Word, then print.
What you get back
Every response lands in your results the moment it is sent. Turn on email notifications and each one arrives like this, and the same answers become a row in your spreadsheet.
From PulseFormCreator
Subject New response to Share a few words about working with us
- What would you tell someone thinking of working with us?
- Sam rebuilt our booking system in three weeks and kept us posted every Friday. Bookings no longer get lost between the phone and the calendar.
- What changed for you? (optional)
- Missed bookings went from about five a week to none.
- What did we do for you? (optional)
- A new online booking system
- Your name
- Priya Raman
- priya.raman@example.com
- How should we show your name?
- First name and last initial
and 3 more answers
| submitted_at | What would you tell someone thinking of working with us? | What changed for you? (optional) | What did we do for you? (optional) | Your name | |
|---|---|---|---|---|---|
| 23 Sep 2026 09:41 | Sam rebuilt our booking system in three weeks and kept us posted every Friday. Bookings no longer get lost between the phone and the calendar. | Missed bookings went from about five a week to none. | A new online booking system | Priya Raman | priya.raman@example.com |
Export to CSV or Excel, or send responses to Google Sheets, Notion, Airtable, Slack or a webhook. All free.
What happens after someone submits
A quote goes live only after someone checks it.
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Submitted
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A testimonial arrives Pro
It waits for someone’s OK, and they approve or reject it from their inbox.
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It is approved
The quote and its permission go to your quotes library in Notion or Airtable.
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You shorten it
Send them the shorter version from their response, and their OK comes back in the same thread.
What this form asks, and why
Four things make a testimonial you can use: their words, what changed for them, how they want to be named, and a permission you can show later. Send the link right after a finished job, while the result is fresh, in the handover email or with the final invoice.
| Question | Why it is there |
|---|---|
| What would you tell someone thinking of working with us? Required | The quote itself. Asking what they would tell someone deciding gets a usable sentence rather than “great service”. |
| What changed for you? (optional) | Optional. A before-and-after is what readers remember, so this asks for one without requiring it. |
| What did we do for you? (optional) | Optional context, so the quote is never shown beside work it was not about. |
| Your name Required | Kept even when it is not shown: your record of who said it. |
| Email Required | Never published. It lets you check a shortened version with the writer. |
| How should we show your name? Required | Four choices, from full name to none, so people who would refuse outright can still say yes. |
| Your role and company, if you’d like them shown (optional) Only when “How should we show your name?” is not “Don’t show my name” | Only asked when a name will be shown. A role and company give a business quote its weight. |
| A photo of you to show with it (optional) Only when “How should we show your name?” is not “Don’t show my name” | Optional, and only offered when the name is shown. |
| A short video, if you’d like to record one (optional) Only when “How should we show your name?” is not “Don’t show my name” | Optional, for people who agree to be named: an MP4 or MOV clip in their own voice. |
| Permission to publish Required | Unchecked and required: the permission itself, naming where the quote may appear. |
| Editing | Separate from permission to publish, so you know whether you may shorten it at all. |
What we left out
- A star rating. Stars beside hand-picked quotes suggest an overall score your selection does not support.
- A reward for writing one. A reward has to be disclosed beside the quote and can never depend on praise (see the FTC note below), so the form offers none.
How the form changes as people answer
Most people see a shorter form. These questions and screens only appear when an answer calls for them.
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When “How should we show your name?” is not “Don’t show my name”
shows “Your role and company, if you’d like them shown (optional)”, “A photo of you to show with it (optional)” and “A short video, if you’d like to record one (optional)”
Make it yours
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Name yourself in the permission
Check the places you publish in the permission checkbox match yours. The permission covers only what it names.
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Know which job it is about
Send each client a link with ?job=Kitchen renovation. The hidden job field saves it with their quote.
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Keep only what you will publish
Only publish text? Delete the photo and video questions, and the permission then covers just the words.
Good practice and the law
This is general information, not legal advice. Rules differ by country and state, so check anything important where you operate.
- UK
Marketing must not use a testimonial without permission or edit it in a way that misleads, and you must hold evidence that it is genuine. ASA, testimonials and endorsements
- US
An endorsement has to reflect the honest experience and opinion of the person giving it. FTC, Endorsement Guides
- US
An incentive for a review must not depend on it being positive, and the review should disclose it. FTC, soliciting and paying for online reviews
Questions about this template
Can I collect video testimonials?
Yes. People who agree to be named can add an MP4 or MOV clip. The free plan takes files up to 10 MB, so ask for a short one; on Pro, raise the question’s Max file size to as much as 5 GB.
Can I edit a testimonial before I publish it?
Only if they checked the editing box, and then only to shorten it or fix spelling. Send them the shortened version first: the thank-you screen can promise that.
Can customers give a testimonial without their name on it?
Yes. “Don’t show my name” publishes the quote without one, while you keep the name and email privately as evidence it is genuine.
Is this the same as a testimonial release form?
It records permission to publish their words, photo or video as they chose. For a paid endorsement or an ad built around their face, use a signed model release as well.
Which form do you need?
Not quite the job? One of these may fit, or browse all contact and feedback forms.
- feedback form template
When you want private feedback to improve, not a quote to publish.
- photo release form
When you need permission to use a person’s image rather than their words.
- anonymous suggestion box
When the feedback must never carry a name at all.
Start with the testimonial form template
Open it in the editor, put your business name in the permission and send the link after your next finished job.
By Michael Hodge, founder of PulseFormCreator. Updated 23 Sep 2026.