Post-purchase survey template
Ask buyers how they found you and how the order went, and catch delivery or product problems early.
- No sign-up to start
- Unlimited responses on Free
How did you first hear about us?*
What’s inside the post-purchase survey template
This post-purchase survey tells you which channels bring buyers and flags order problems early. Customers say how they heard about you and rate the order. A late, damaged or missing item opens a short problem path with a photo upload, and buyers who answer 9 or 10 on the recommend question finish on a review button.
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- 2 questions only appear when an earlier answer calls for them.
- 2 logic rules skip ahead or end early, based on the answers.
- 3 thank-you screens, picked by the answers: “We’re sorry about that”, “Thanks for shopping with us”, “Thanks for your feedback”.
- Hidden fields filled from the link: order_id, email, product, store.
- 1 Multiple choice: How did you first hear about us?
- 2 Rating: How happy are you with your order?
- 3 Multiple choice: Did it arrive on time and in good condition?
- 4 Long answer: Tell us what happened (when needed)
- 5 File upload: Add a photo (optional) (optional) (when needed)
- 6 Multiple choice: Did the product match what you expected? (optional)
- 7 NPS: How likely are you to recommend us to a friend? (optional)
- 8 Multiple choice: Would you buy from us again? (optional)
Why this template works
- "How did you first hear about us?" comes first, with shuffled options, for attribution your analytics can miss.
- Problems come in with the order ID and a photo.
- Problem orders finish on a "we'll contact you" screen. Promoters finish on a review button.
Works with
Connect these after you publish, from the Connect tab.
- Zapier Alert #orders in Slack about problems (filter on the ending)
- Google Sheets Build an attribution report
- Webhooks Open a help-desk ticket with the order ID
Questions about this template
Where should I put a post-purchase survey?
On the order confirmation page, or as a link in the delivery email with the order ID in the URL.
Does it work with Shopify?
Yes. Link to it from your Shopify notification emails, or embed it on the thank-you page, and pass the order number as a hidden field.
Start with the post-purchase survey template
Edit it straight away with no account. You only confirm your email when you publish.