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Market research survey template

Validate a problem and a target audience before building or launching, and screen out people outside the market.

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Question 1 of 10

Do you [use or buy products like ours]?*

What’s inside the market research survey template

This market research survey template tests a problem and an audience before you build. A screener ends the survey early for people outside your market. Everyone else describes the problem, how they handle it now, what matters when choosing, and what they would pay. Demographics include Australian states and territories.

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  • One question only appears when an earlier answer calls for it.
  • A logic rule skips ahead or ends early, based on the answers.
  • 2 thank-you screens, picked by the answers: “Thanks for your time”, “Thank you”.
  • Hidden fields filled from the link: panel, utm_source.
  1. 1 Multiple choice: Do you [use or buy products like ours]?
  2. 2 Long answer: What is the hardest part of [the problem] for you today?
  3. 3 Multiple choice: How do you handle it now? (optional)
  4. 4 Matrix / Likert: How important are these when choosing a solution? (optional)
  5. 5 Number: What would you expect to pay per month? (optional)
  6. 6 Number: At what monthly price would it feel too expensive? (optional)
  7. 7 Slider: How likely are you to try a new solution this year? (optional)
  8. 8 Multiple choice: Age group (optional)
  9. 9 Dropdown: State or territory (optional)
  10. 10 Yes / No: Happy to be contacted for a follow-up interview? (optional)
  11. 11 Email: Email (when needed)

Why this template works

  • A screener question ends the survey early for people outside your market.
  • Two price questions show the expected price and the point where it feels too expensive.
  • People who agree to an interview leave an email address.

Works with

Connect these after you publish, from the Connect tab.

  • Google Sheets Analyse answers in a sheet
  • Airtable Build an interview pipeline

Questions about this template

How many responses do I need?

For early problem validation, 30–100 complete responses usually show clear patterns. For sizing a market, work with a panel and a larger sample.

Can I run a prize draw?

Yes, add the details to the thank-you screen. Check the trade promotion rules in your state first.

If you run research surveys in SurveyMonkey, see how PulseFormCreator compares with SurveyMonkey.

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